How might we get more people knowledgeable about and involved in urban gardening in Pasadena?
A community garden app to help people be more engaged in urban gardening.
How might we get more people knowledgeable about and involved in urban gardening in Pasadena?
If the video couldn't be loaded, please click here:
https://www.bilibili.com/video/BV1eD4rePEJP/?vd_source=ee7d9405b77508a584bf330beac9e027Our early research mainly focused on three topics: information about urban gardening, features of our users, and activities related to urban gardening.
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https://www.bilibili.com/video/BV1SD4qemE9o/?spm_id_from=333.999.0.0&vd_source=ee7d9405b77508a584bf330beac9e027Community &
Individual Gardeners
Interview Goals
Challenges while treating customers with food restrictions
What kind of platforms they would like to collaborate with
Non-Gardeners
Interview Goals
Challenges while treating customers with food restrictions
What kind of platforms they would like to collaborate with
How might we leverage social activities to encourage more people in Pasadena to get involved in urban gardening?
How might we properly guide people to learn gardening abilities and organize their schedule to join urban gardening?
How might we use ornamental value as a selling point to attract more people into urban gardening?
Then we explore 6 different behavioral continuum and pick two out of them to create a matrix. We identified the user types for each quadrant, and decided to select community garden volunteers as our user group.
After we confirmed the user type, we raise two questions: What are the key reasons community garden volunteers' use the app? What are the opportunities we want to take advantage of?
Testing Objectives
Challenges while treating customers with food restrictions
What kind of platforms they would like to collaborate with
Challenges while treating customers with food restrictions
What kind of platforms they would like to collaborate with
Log in and join in Pasadena Community Garden.
Join an event on Nov 15th.
Leave comments on an article about watering plants.
Chat and send an emoji to Amy.
Change the garden you have joined.
3 Questions
Possible Solutions
Customer Profile
Sharing feautre & Explore page
Customer Profile